Privacy Policy

Perform Media – Privacy Notice

Perform Media – Privacy Notice
1. Introduction
Perform Media (“we”“us” or “Perform Media”) is a business division of the Perform Group, headquartered in the UK.  Perform Media is a group of companies within the Perform Group which own, operate (either for ourselves or on behalf of third-parties) or represent a number of free-to-use digital sports media properties, which are either websites or mobile applications.  We also operate a video-content streaming service called ePlayer, which allows third-party digital publishers to stream sports video content on their own digital platforms.  In this notice, each of the properties and ePlayer platforms is referred to as a “platform”.  When we refer to the “Service” in this Privacy Notice, this means the provision of the content on the platforms to the user.
This notice explains why Perform Media collects information concerning the users of the platforms (each a “user”“you” or “your”), what type of information we collect and how we use that information.  This Privacy Notice applies to any such information collected via any platform which displays it (or a link to it).
Additional information for users located in the European Economic Area (“EEA”), Switzerland and the UK about their rights and other information can be found in the Annex to this Privacy Notice.
This notice has been last updated on 25 May 2018.
2. What data we collect
When a user interacts with any of the platforms, Perform Media may collect certain data about that user.  This data falls into 2 broad categories: (i) data about a user themselves, which the user gives us; and (ii) data about the user, or the way a user interacts with the platforms or Services, which is collected by us electronically (collectively “User Information”).
We collect the following User Information in accordance with applicable law:
  • information that users provide to us, directly or via a third-party registration service for the purpose of registering with us or our group companies;
  • a user’s entry details for a competition or promotion;
  • information users provide to us when users interact with our customer service team;
  • information users provide when users participate in our surveys or marketing promotions; and
  • information from a user’s social media profile to populate their profile on our platforms, and where the users chooses to register with us using their social media login(s);
  • information users provide relating to reviews or ratings, favourite sports, tournaments, teams, events or personalities, and/or other subjects of interest to sports fans.
  • information about user interactions with our platforms, and any direct communications the user receives from us (such as emails);
  • device IDs or unique identifiers, location data, device and software characteristics (such as type and configuration), connection information, statistics on page views, referral URLs, ad data, website and app navigation, IP address and standard web log information;
  • the language choices made by users in relation to their use of the Service, which may include information relating to their location when using the Service;
  • the details of any third-party digital property (such as a website) that referred or linked a user to the platforms, together with information about how a user interacted with any online and email marketing campaigns related to the Service;
  • information and communications on forums on the platforms, including chat rooms and message boards;
  • information about how users behave on our platforms (such as the type of content they view, how frequently, at what times etc).
We may also collect personal information from a variety of third-party sources.  These include social networks (subject to the user’s privacy settings and the privacy policy of the social network, and adopting a “two-click” solution where required), service providers which allow us to verify, enhance or supplement the User Information collected on our platforms, and business partners to whom we are offering a service.
3. How & why we use the data we collect
We use the User Information for three main purposes: (i) to operate and improve the platforms and to ensure that we can provide the Services; (ii) to optimise the content on the platforms; and (iii) send marketing and show advertising to our users.
More specifically, we will use the User Information to do one or more of the following things:
(a) administer our platforms;
(b) provide the Service requested by the user;
(c) improving the browsing experience by personalizing the Service to the user;
(d) recommend goods, services or promotions which may be of interest to the user or contact users in order to conduct market research (with the consent of the user, where necessary). For these purposes, we will create a profile about your interests and preferences which will enable us to increase our advertising and communication relevance;
(e) prevent, detect and investigate potentially prohibited or illegal activities, including fraud, cheating, and money laundering  and enforce our terms;
(f) to notify users about changes to our Service;
(g) send out email alerts, text messages notifications or device notifications in relation to our Service;
(h) send users prizes won via the platforms, and supply services purchased via our platforms;
(i) send notices and invoices to users, and collect payments from them;
(j) provide third parties such as our third-party digital publishers who deploy ePlayer with statistical and other information about our users as required to operate the platforms or Services;
(k) deal with enquiries and complaints;
(l) provide our commercial partners with information about users’ use of co-branded services, including historical use data;
(m) comply with any legal or regulatory requirements and otherwise to any respond to any relevant regulator or competent authority as required by law;
(n) understand user trends and patterns; and
(o) develop aggregate analysis in respect of our users and business intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.
The digital sports media platforms we operate are designed to attract as many users as possible.  In our case, our users are typically sports fans or interested in sports news and other sports-related content.  The creation of this content, and the work that goes into ensuring that the platforms continue to be class-leading digital sports destinations, are funded by advertising revenues which we receive as a result of showing users advertising or other sponsored or branded content on the platforms.  We have a legitimate interest in ensuring that we deliver this advertising in a responsible way, and in allowing us to deliver it to the users most likely to be interested in it, and in doing so we employ User Information, such as the user’s location, how the user engages with the platforms and the content that the user views.
More specifically, in relation to advertising:
  • we employ User Information to select and deliver advertising that appears on our platforms, and to allow third-parties (such as ad servers) to do this on our behalf;
  • we employ User Information to select and deliver advertising to users based on the way the user has interacted with our platforms, and to share that information with third-parties to allow them to do so;
  • we may pass User Information to service providers, such as Oracle or Google, to allow them to provide services on our behalf or to partner with us in selecting and serving ads for our advertising partners;
  • we may pass User Information to advertisers or third-party publishers who display the ePlayer, to allow us to report on the advertising displayed to our users and how users interacted with it;
  • we will not employ User Information to make qualitative judgments about individual users, nor make automated decisions in relation to users which could have a significant or legal effect on them, nor will we knowingly engage any third-party to do so.
4. Cookies
Much of the User Information that we collect, and most of the information we employ in connection with advertising, is obtained via the use of cookies and similar technologies.  Cookies are usually a string of numbers and/or letters that a website transfers to a User’s hard drive. Similar technologies include pixel tags and web storage and other technologies, and we refer to all these things as “cookies” in this section. The cookies enable the platforms to “remember” you, either for the duration of your visit (session cookies) or for repeat visits (persistent cookies).
On this platform, we use the following types of cookies:
  • Strictly necessary cookies – These cookies are essential to enable the user to navigate around the platform securely and to provide the user with Services they have specifically requested.
  • Functionality cookies – These cookies enhance the functionality of the platforms by storing user preferences. For instance, they can remember your name and location, if you provide this information and the types of content you are interested in.
  • Performance cookies – These cookies improve the performance of the platforms. For instance, they help pages load quicker.
  • Analytics cookies – We may use third party analytics services such as Google Analytics and others. Your IP address and other information will be collected by automated means to evaluate your use of the website, compile reports on website activity, identify user patterns and provide related services. In addition, authentication and tracking logs will be used to compile user statistics.
  • Targeting/advertising – These cookies help us serving of relevant advertisements and implement frequency capping procedures.
These types of cookies may also be placed on the platform by our business partners or service providers.
If you register with us or if you continue to use our platforms, you agree to our use of cookies. In some cases, when you arrive on our platform a pop-up message will appear asking for your consent to place advertising cookies on your device as required by applicable law.  In order to provide your consent, please click ‘OK’. Once your consent has been provided, this message will not appear again when you revisit, unless you delete cookies via your browser settings or otherwise.
Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that, or opt-out as explained below. You may not be able to take full advantage of our platforms or use certain functions if you disable cookies.